Lira |
Samsung Electronics Co. Ltd., a global leader in
digital media and digital convergence technologies, on Wednesday announced that
multi-platinum selling and award winning
Afro-soul vocalist, Lira, would be the Samsung brand ambassador for home
appliances across Africa.
The announcement was made at the Samsung Fan Zone
in Sandton City where Lira expressed her excitement at the appointment and also
wished the remaining countries in the tournament all the best in the lead up to
the final match on Sunday.
Lira, previously an ambassador for Samsung South Africa in
the home appliances division in 2011, has now been asked to extend this role to
span the full African continent. The three-year agreement will see Lira feature
in Samsung advertisements and marketing engagements across Africa.
Commenting on Lira’s new appointment, Samsung
South Africa’s Michelle Potgieter, Head of Marketing and Corporate
Communications said: “We are delighted and honoured to extend Lira’s
ambassadorial role. Our brand has been growing significantly in Africa and
there is no better person to associate this positive and vibrant expansion with.
Lira represents the opportunities that exist in Africa and she showcases the
new Africa that we are excited to be a part of.”
Lira has been honoured with numerous nominations
and awards throughout her career including, a Channel O Award, a nomination for
a BET award and several South African Music Awards – and most recently received
a nomination for record of the year.
“I was thrilled when Samsung asked me if I would
like to extend my agreement and be the ambassador for not only South Africa,
but the rest of the continent. As a brand, Samsung has made huge entries into
Africa and represents the growth and opportunities we are seeing as Africans. I
am excited to be a part of their expansion and this is directly in line with my
passion and desire to see Africa rise and shine on the global stage,” said
Lira.
She continued, “I am very pleased and honoured to
make my first appearance as an ambassador at the Samsung Fan Zone. This is a
great program by Samsung for the Orange AFCON tournament, and a nice platform
to provide fans with a new and exciting way to engage in the games. Performing
at the opening ceremony was really a highlight for me, I could feel the hype
and it was amazing to have all of Africa’s top football players together in
South Africa. I know Samsung is a major sponsor of the tournament and has been
very engaged – thank you for your support of African football.”
Samsung
started sponsoring the Africa Cup of Nations in 2008 and is in partnership with
CAF to continue this initiative until 2015. Samsung has been taking a very
active part in the excitement of African football at the Orange Africa Cup of
Nations and Orange African U-20 Championship.
Credit: NEWS-ONE
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